第123届广交会闭幕新闻发布会5月5日在广州广交会展馆举行。广交会副秘书长、新闻发言人、中国对外贸易中心副主任徐兵向与会的境内外媒体介绍了本届广交会总体运行情况。
徐兵说,第123届广交会是党的十九大胜利召开之后的首届广交会,亦正逢我国改革开放40周年,意义重大。在党中央、国务院的亲切关怀下,在商务部、广东省人民政府的高度重视和正确领导下,本届广交会以习近平新时代中国特色社会主义思想为指导,深入学习贯彻党的十九大精神,坚定不移贯彻新发展理念,牢牢把握高质量发展的总要求,全面提升国际化、专业化、市场化和信息化水平,更好地发挥全方位对外开放平台作用,为推动我国开放型经济发展和经贸强国建设作出了新的贡献。
徐兵说,从本届广交会看,大会各方坚持高质量发展,参展企业在新品研发、品牌培育和市场多元化开拓方面取得积极进展,智慧广交会、绿色广交会建设成效显著。经过全体与会人员的共同努力,本届广交会总体运行平稳,圆满完成各项工作任务。
徐兵介绍,截至5月3日,第123届广交会采购商到会203,346人,来自214个国家和地区,比2017年春交会(同比,下同)增长5.3%,为5年来最高水平。
各大洲采购商到会人数分别为:亚洲112,585人,占55.37%;欧洲34,830人,占17.13%;美洲33,426人,占16.44%;非洲15,888人,占7.81%;大洋洲6617人,占3.25%。
各大洲到会人数全面增长,美洲增长12.76%、欧洲增长8.07%、非洲增长7.24%、大洋洲增长4.19%、亚洲增长2.29%。
2017年我国十大贸易伙伴国家和地区到会人数,占到会总人数的61.44%。“一带一路”沿线国家和地区采购商到会90,576人,同比增长3.86%。
到会人数排名前20的国家和地区占到会总人数的61%。到会人数前10位的国家和地区为:中国香港、印度、美国、韩国、中国台湾、泰国、俄罗斯、马来西亚、澳大利亚和日本。
共有1,076户国际连锁采购企业到会。在2017年最新公布的世界零售商250强企业中有109家到会,排名前10位的有5家,分别为沃尔玛、家乐福、施瓦茨、亚马逊和阿尔迪。共有来自6个国家的8家跨国企业参加跨采服务,包括美国中央采购有限公司、美国生牌、美国史泰博品牌咨询有限公司、韩国乐扣乐扣株式会社、芬兰凯斯科集团、印尼长友集团、西班牙Taurus Group、法国瓯尚集团。
到会超过10次的老采购商50,758人,增长3.77%。
到会采购商中,电子及家电类占39.38%,日用消费品类占31.81%、家居装饰品类占28.34%、礼品类占27.42%、机械类占25.88%。
徐兵介绍,截至5月3日,本届广交会累计出口成交1891.97亿元人民币(折合300.8亿美元),比2017年春交会(同比,下同)增长3.1%,为4年来春交会最高水平。
机电商品仍排在成交首位。机电商品成交158.9亿美元,占总成交额的52.8%;轻工产品成交80亿美元,增长7.6%,占总成交额的26.6%;纺织服装成交14.2亿美元,增长4.1%,占总成交额的4.7%。
品牌展区成交良好。共成交100.7亿美元,占总成交额的33.5%。
对“一带一路”沿线国家出口成交96.7亿美元,增长8.8%,占总成交额的32.2%。
成交订单中,中短单占比居高不下,长单占比依然偏低。3个月以内的短单占42.4% ,3-6个月的中单占36.6%,6个月以上的长单占20.9%。
广交会不断提升结识客户、行业交流、贸易对接、设计引领、新品展示、品牌推广等综合功能,全国各地商务部门和各参展企业充分利用广交会的综合平台作用,不断增强综合竞争实力。本届广交会参展企业从供给侧发力,以创新促进转型升级,把创新作为引领高质量发展的第一动力,在研发、设计、商业模式等方面持续创新,自主品牌、自主知识产权、智能制造、绿色低碳、个性定制产品不断增多。具有外贸竞争新优势的企业取得不俗的出口成效,中国制造越来越多地获得境外采购商的点赞。 参展企业大力开拓多元化市场,努力巩固传统市场、开拓新兴市场、挖掘潜在市场,以客户需求为导向,开发适销对路的产品,赋予产品新的内涵,提升中国制造核心竞争力。
徐兵说,本届广交会在更高层次上运用两个市场、两种资源,不断拓展服务内涵,彰显了“卖全球、买全球”的特色,更好地发挥了全方位对外开放平台作用。一是扩大出口的功能持续强化。本届广交会不断优化展区展品和参展企业结构,实施采购商精准营销、精准邀请和精准服务,出口成交额保持增长。二是促进进口的作用不断增强。本届广交会进口展区重点吸引科技含量高、品牌高端的工业类产品和适合中国市场需求的消费类产品参展。来自美国和日本的机电行业巨头、“一带一路”沿线国家的知名综合家电品牌参展成效显著,泰国、尼泊尔等国家展团首次参展就成为国内采购商和媒体关注的热点。日本TimeLab、韩国的NUC和牙酷牙碧等品牌成功借助广交会平台,打通进入中国市场“最后一公里”。埃及、印度等国家的参展企业成功与中国企业达成长期合作意向,其中印度展团企业共接待境内外采购超过300家,并与50家企业达成合作意向。本届还举办了进口展区境内外重要合作伙伴评选及交流活动、马来西亚展团开馆仪式、马来西亚参展企业与中国采购商贸易对接会等系列活动,为广大境内外企业搭建了高效的沟通交流和贸易配对平台,帮助它们利用广交会这一平台,开发合作资源,拓展中国和全球市场。三是促成结识新客户的重要渠道。本届广交会新采购商与会踊跃,共有84406人,同比增长8.12%。广交会已经成为广大出口企业结识客户的主渠道,部分参展企业80%以上的客户都是通过广交会结识的。四是推介地方特色产业的效果越来越好。本届广交会携手广州、天津、浙江台州、山东青岛、四川成都、四川眉山、河北等地举办了多场地方特色产业推介会,组织6大地方产业集群集中参展,充分利用广交会庞大的国际国内资源,推动地方特色产业、优秀企业和优秀品牌参与国际竞争,有效促进了地方开放型经济发展,受到地方、企业和采购商的普遍欢迎。五是设计创新引领高质量发展。广交会通过设计展示、设计对接服务和广交会出口产品设计奖,引导广大企业提升产品设计能力和创新能力。102家参展设计机构共收到设计服务咨询16,858宗,其中可持续跟进的项目占27%,显示出参展企业和设计机构的对接踊跃。广交会出口产品设计奖为企业树立创新产品和品牌形象的市场催化作用日益显现,获奖产品吸引了广大采购商的关注,成交效果更好。六是会议论坛活动助力企业开拓国际市场。本届广交会共组织了主题论坛63场,涵盖国际市场、行业高峰、潮流趋势、设计创新、品牌营销等8大主题,与会听众累计超过5500人。成功举办了广交会(拉美)国际市场论坛、凯斯科集团跨国采购对接会等。会议论坛为企业开拓国际市场提供了更高层次和更具战略价值的资讯服务。
徐兵介绍,本届继续推进智慧广交会建设,为参展企业和与会采购商提供全方位的智慧服务。本届广交会先行升级展馆A区无线网络,Wi-Fi覆盖率达到95%,网速提升近一倍,流畅性和稳定性明显提升。大数据看板新增Wi-Fi人流热力图,以数据全面展示广交会各方面的情况,为展客商与会提供数据参考。引入智能办证新技术,简化采购商电子服务平台预申请办证手续,采购商办证效率持续提升。优化展商展品查询系统,截至5月3日,展商展品查询系统有220个国家和地区、超过25万访客关注,日均访问量超2.2万人次。“品牌橱窗”专栏广受关注,有效推动品牌企业推广品牌形象、开拓国际市场。
徐兵说,本届广交会巩固绿色发展成果,扎实推进《广交会绿色发展2.0计划》,在绿色展位奖品牌传播、平台搭建、材料使用、设计创新、标准制定和产业联动等方面加大力度,绿色发展质量和效益全面提升。首次举办“广交会绿色展位奖颁奖仪式”,为第122届绿色展位奖获奖企业进行颁奖。开展第123届广交会绿色展位奖评选活动,共有466个特装展位申报评选。广交会展馆环境进一步改善,展览固体废物与上届相比大幅减少,一、二期分别减少了16.6%和27.8%,绿色展位搭建成本明显下降,绿色展位结构安全系数提高,现场展示效果全面提升。
徐兵说,本届广交会继续筑牢知识产权保护之盾,通过专业高效的知识产权保护工作,为创新驱动发展保驾护航。共受理知识产权投诉案件421宗,533家参展企业被投诉,269家企业最终被认定涉嫌侵权。与上届相比,受理案件减少133宗,被投诉企业总数减少197家,被认定涉嫌侵权企业总数减少61家。共受理贸易纠纷投诉案件49宗,比上届增加6宗。广交会高效的知识产权保护工作和健全的机制,全面提升了参展企业重视知识产权、遵守知识产权保护法律法规的意识,营造了公平的贸易营商环境,提升了广交会作为全球知名品牌的信用度。与此同时,在当今中国启动新一轮全方位对外开放之际,广交会知识产权保护工作向世界传递了中国鼓励创新、依法严格保护知识产权的坚定立场和鲜明态度,提升了全球和中国发展经贸关系的信心。
徐兵表示,本届广交会深入贯彻落实党中央、国务院关于脱贫攻坚的战略部署和国务院支持外贸发展的有关精神,通过设立贫困地区特色产品展区、对贫困地区企业免收展位费等系列举措,全力帮助贫困地区的外贸发展。本届广交会共有贫困地区参展企业628家,涉及45个展区13大类商品,其中贫困地区特色产品展区共有21个交易团的179家企业参展,展位规模位居前三的是:食品 63.50%、男女装6.50%、医药及医疗保健类6.00%。大会针对贫困地区参展企业采取了有针对性的参展培训和成交指导,帮助企业提振了参展信心,有力促进了出口成交。参展企业表示,广交会为他们学习借鉴同行先进经营理念、拓宽国际视野提供了绝佳机会,他们将把先进理念和经验带回去,惠及更多贫困地区企业。众多参展企业通过广交会展示了企业形象、结识了大量客户、了解到了最新国际市场行情和流行趋势,成功开拓了海外市场,从而为打好脱贫攻坚战、带动贫困地区外贸及经济发展奠定了良好基础。
徐兵说,本届广交会继续加强了展位使用管理,对违规使用展位企业进行了查处和通报,共处理了18家违规使用展位的企业,维护了广交会现场的洽谈秩序。认真落实商务部、广东省、广州市对安保工作的部署要求,按照人防、技防、物防并举的思路,加强联动协作,严格落实各项安保措施,完善各类突发事件应急预案,构建全面安全防控体系,以更严要求、更高标准、更实措施全力保障安全。本届广交会运行安全平稳,无暴恐袭击、火灾、食物中毒、重大传染病疫情、交通瘫痪等各类事件发生,为广大中外客商洽谈成交创造了安全祥和的环境。 The closing press conference of the 123rd Canton Fair was held on May 5th at the Guangzhou Canton Fair Exhibition Hall. Xu Bing, deputy secretary-general of the Canton Fair, spokesperson and deputy director of the China Foreign Trade Center, introduced the overall operation of the Canton Fair to the domestic and foreign media attending the conference.
Xu Bing said that the 123rd Canton Fair was the first Canton Fair after the victory of the party's 19th National Congress. It is also the 40th anniversary of China's reform and opening up. Under the cordial care of the Party Central Committee and the State Council, under the great attention and correct leadership of the Ministry of Commerce and the Guangdong Provincial People's Government, this session of the Canton Fair will guide and study the spirit of the 19th National Congress of the Communist Party of China under the guidance of Xi Jinping's new era of socialism with Chinese characteristics. We will unswervingly implement the new development concept, firmly grasp the general requirements for high-quality development, comprehensively enhance the level of internationalization, specialization, marketization and informatization, and give full play to the role of the all-round open platform to promote China's open type. Economic development and the building of a strong economic and trade country have made new contributions.
Xu Bing said that from the current Canton Fair, all parties in the conference adhered to high-quality development, and exhibitors made positive progress in new product research and development, brand cultivation and market diversification. The construction of the Wisdom Canton Fair and the Green Canton Fair was remarkable. Thanks to the joint efforts of all the participants, the current Canton Fair has been running smoothly and successfully completed various tasks.
Xu Bing introduced that as of May 3, the 123rd Canton Fair buyers had 203,346 visitors from 214 countries and regions, which was 5.3% higher than the 2017 Spring Fair (year-on-year, the same below), the highest level in five years.
The number of buyers from all continents was 112,585 in Asia, accounting for 55.37%; 34,830 in Europe, accounting for 17.13%; 33,426 in the Americas, accounting for 16.44%; 15,888 in Africa, accounting for 7.81%; and 6617 in Oceania, accounting for 3.25%.
The number of participants in all continents increased across the board, with the Americas growing by 12.76%, Europe by 8.07%, Africa by 7.24%, Oceania by 4.19%, and Asia by 2.29%.
In 2017, the number of participants in China's top ten trading partners countries and regions accounted for 61.44% of the total number of participants. The number of buyers from countries and regions along the “Belt and Road” reached 90,576, an increase of 3.86% year-on-year.
The top 20 countries and regions in the meeting accounted for 61% of the total number of participants. The top 10 countries and regions are: Hong Kong, China, India, the United States, South Korea, Taiwan, Thailand, Russia, Malaysia, Australia and Japan.
A total of 1,076 international chain purchasing companies attended the meeting. In 2017, 109 of the world's top 250 retailers were announced, and five of the top 10 were Wal-Mart, Carrefour, Schwarz, Amazon and Aldi. A total of 8 multinational companies from 6 countries participated in cross-harvest services, including US Central Purchasing Co., Ltd., American Sauer, American Staples Brand Consulting Co., Ltd., Korea Lock & Lox Co., Ltd., Finnish Kesko Group, Indonesian Friends Group, Tarurus Group of Spain, France Fashion Group.
The number of old buyers who have attended more than 10 times will reach 50,758, an increase of 3.77%.
Among the buyers, electronics and home appliances accounted for 39.38%, consumer goods accounted for 31.81%, home decorations accounted for 28.34%, gifts accounted for 27.42%, and machinery accounted for 25.88%.
Xu Bing introduced that as of May 3, the cumulative export turnover of the current Canton Fair was 189.197 billion yuan (US$30.08 billion), an increase of 3.1% over the spring exchange of 2017 (year-on-year, the same below), the highest level in the four-year spring fair.
Mechanical and electrical goods are still ranked first in the transaction. The turnover of mechanical and electrical goods was 15.89 billion US dollars, accounting for 52.8% of the total turnover; the turnover of light industrial products was 8 billion US dollars, up 7.6%, accounting for 26.6% of the total turnover; the turnover of textile and apparel was 1.42 billion US dollars, up 4.1%, accounting for the total turnover. 4.7%.
The brand exhibition area was in good condition. A total of 10.07 billion US dollars, accounting for 33.5% of the total turnover.
The export turnover of the countries along the “Belt and Road” was US$ 9.67 billion, an increase of 8.8%, accounting for 32.2% of the total turnover.
Among the transaction orders, the proportion of short-term orders was high, and the proportion of long-term orders was still low. Short orders within 3 months accounted for 42.4%, those with 3-6 months accounted for 36.6%, and those with more than 6 months accounted for 20.9%.
The Canton Fair has continuously improved the comprehensive functions of meeting customers, industry exchanges, trade docking, design leadership, new product display, brand promotion, etc. The business departments and exhibiting enterprises across the country have fully utilized the comprehensive platform of the Canton Fair to continuously enhance their comprehensive competitiveness. Exhibitors of this session of the Canton Fair will exert their strength from the supply side, promote transformation and upgrading with innovation, and take innovation as the first driving force to lead high-quality development. They will continue to innovate in research and development, design, business model, etc., independent brands, independent intellectual property rights, and intelligent manufacturing. Green, low-carbon, personalized custom products are increasing. Enterprises with new advantages in foreign trade have achieved good export results, and Chinese manufacturing is increasingly receiving praise from overseas buyers. Exhibitors vigorously explore diversified markets, strive to consolidate traditional markets, explore emerging markets, tap potential markets, and develop marketable products based on customer demand, giving products new connotations and enhancing China's manufacturing core competitiveness.
Xu Bing said that the current Canton Fair will use two markets and two resources at a higher level to continuously expand the service connotation, highlighting the characteristics of “selling the world and buying the world”, and better exerting the role of a comprehensive open platform. First, the function of expanding exports continued to strengthen. The Canton Fair will continue to optimize the exhibits and exhibitors' structure in the exhibition area, implement precise marketing, precise invitation and precise services from buyers, and the export turnover will continue to grow. Second, the role of promoting imports has been continuously enhanced. The International Pavilion of the Canton Fair will focus on attracting high-tech products, high-end industrial products and consumer products suitable for the Chinese market. The well-known comprehensive home appliance brands from the electromechanical giants in the United States and Japan and the countries along the “Belt and Road” have achieved remarkable results. The national exhibitors from Thailand and Nepal have become the hotspots of domestic buyers and media for the first time. Japan's TimeLab, South Korea's NUC and Toothuchi have successfully used the Canton Fair platform to open the "last mile" into the Chinese market. Exhibitors from countries such as Egypt and India have successfully reached long-term cooperation intentions with Chinese companies. Among them, Indian pavilion companies have received more than 300 domestic and overseas purchases and reached cooperation intentions with 50 companies. This year also held a series of activities such as the selection and exchange of important partners inside and outside the import exhibition area, the opening ceremony of the Malaysian pavilion, the trade meeting between Malaysian exhibitors and Chinese buyers, and established efficient communication and communication for domestic and foreign enterprises. The trade matching platform helps them use the Canton Fair platform to develop cooperation resources and expand the Chinese and global markets. The third is to promote an important channel for meeting new customers. The new buyers of the Canton Fair were enthusiastic, with a total of 84,406 people, an increase of 8.12%. The Canton Fair has become the main channel for exporting enterprises to meet customers. More than 80% of the customers of some exhibitors have met through the Canton Fair. Fourth, the effect of promoting local specialty industries is getting better and better. The Canton Fair has cooperated with Guangzhou, Tianjin, Zhejiang Taizhou, Shandong Qingdao, Sichuan Chengdu, Sichuan Meishan, Hebei and other places to hold a number of local special industry promotion conferences, organized the participation of six major local industrial clusters, and fully utilized the vast international and domestic resources of the Canton Fair. Promote local characteristic industries, excellent enterprises and excellent brands to participate in international competition, effectively promote the development of local open economy, and is widely welcomed by local, enterprises and buyers. Fifth, design innovation leads to high quality development. Through the design display, design docking service and Canton Fair export product design award, the Canton Fair will guide enterprises to enhance product design capabilities and innovation capabilities. A total of 16,858 design service consultants were received from 102 participating design agencies, of which 27% were sustainable follow-up projects, indicating the maturity of exhibitors and design agencies. The Canton Fair Export Product Design Award is increasingly showing the market catalysis of enterprises to establish innovative products and brand image. The award-winning products have attracted the attention of the majority of buyers, and the transaction effect is better. Sixth, the conference forum activities help enterprises explore the international market. The Canton Fair has organized 63 theme forums covering 8 major themes such as international market, industry peaks, trends, design innovation, and brand marketing. The audience has more than 5,500 listeners. Successfully held the Canton Fair (Latin America) International Market Forum and the Kesko Group International Sourcing Matchmaking Conference. The conference forum provides a higher level and more strategic information service for enterprises to explore the international market.
Xu Bing introduced that this year will continue to promote the construction of the Wisdom Canton Fair and provide a full range of smart services for exhibitors and participating buyers. The Canton Fair will upgrade the wireless network in Zone A of the exhibition hall. The Wi-Fi coverage rate will reach 95%, the network speed will nearly double, and the fluency and stability will be significantly improved. The big data kanban added a Wi-Fi flow map to provide a comprehensive reference for all aspects of the Canton Fair and provide data reference for exhibitors. The introduction of new smart card technology will simplify the pre-application for the e-service platform of the purchaser, and the efficiency of the purchaser will continue to improve. Optimize the exhibitor exhibits inquiry system. As of May 3, the exhibitor exhibits inquiry system has 220 countries and regions, more than 250,000 visitors, and the average daily visit volume exceeded 22,000. The “Brand Window” column has attracted much attention, effectively promoting brand companies to promote their brand image and explore the international market.
Xu Bing said that the current Canton Fair will consolidate the achievements of green development, and solidly promote the "Canton Fair Green Development 2.0 Plan", and strengthen the green booth award brand communication, platform construction, material use, design innovation, standard setting and industrial linkage, etc. The quality and efficiency of development have been comprehensively improved. For the first time, the “Canton Fair Green Booth Awards Ceremony” was held to award the winners of the 122nd Green Booth Awards. The 123th Canton Fair Green Booth Awards were selected and a total of 466 special booths were selected for application. The environment of the Canton Fair pavilion was further improved. The exhibition solid waste was significantly reduced compared with the previous session. The first and second phases were reduced by 16.6% and 27.8% respectively. The green booth construction cost was significantly reduced, the green booth structure safety factor was improved, and the on-site display effect was improved. .
Xu Bing said that the current Canton Fair will continue to build a shield for intellectual property protection and protect the development of innovation through professional and efficient intellectual property protection. A total of 421 IPR complaint cases were accepted, 533 exhibiting companies were complained, and 269 companies were eventually found to be suspected of infringement. Compared with the previous session, the number of accepted cases decreased by 133, the total number of companies complained of decreased by 197, and the total number of suspected infringing enterprises was reduced by 61. A total of 49 complaints about trade disputes were accepted, an increase of 6 cases over the previous session. The high-quality intellectual property protection work and sound mechanism of the Canton Fair have comprehensively enhanced the awareness of exhibitors in attaching importance to intellectual property rights and complying with intellectual property protection laws and regulations, creating a fair trade and business environment and enhancing the creditworthiness of the Canton Fair as a globally renowned brand. At the same time, in today's China launching a new round of all-round opening up, the intellectual property protection work of the Canton Fair conveyed to the world the firm stance and clear attitude of China to encourage innovation and strictly protect intellectual property rights according to law, and enhance the development of economy and trade between the world and China. The confidence of the relationship.
Xu Bing said that the current Canton Fair will thoroughly implement the Party Central Committee and the State Council's strategic plan for poverty alleviation and the State Council's support for foreign trade development. Through the establishment of special product exhibition areas in poverty-stricken areas and the exemption of booth fees for enterprises in poverty-stricken areas, Help foreign trade development in poor areas. This year's Canton Fair has 628 exhibiting enterprises in poverty-stricken areas, involving 13 categories of goods in 45 exhibition areas. Among them, 179 enterprises from 21 trading groups in the featured products exhibition area of poverty-stricken areas participated in the exhibition. The top three booths were: food 63.50%, 6.50% for men and women, 6.00% for medicine and health care. The conference adopted targeted exhibition training and transaction guidance for exhibiting enterprises in poverty-stricken areas, helping the company to boost the confidence of the exhibition and effectively promote the export transaction. Exhibitors said that the Canton Fair provided an excellent opportunity for them to learn from their advanced business ideas and broaden their international horizons. They will bring back advanced concepts and experiences and benefit more enterprises in poverty-stricken areas. Through the Canton Fair, many exhibitors have demonstrated their corporate image, met a large number of customers, learned about the latest international market conditions and fashion trends, and successfully opened up overseas markets, thus laying a good foundation for laying a solid foundation for poverty alleviation and promoting foreign trade and economic development in poverty-stricken areas.
Xu Bing said that the current Canton Fair continued to strengthen the use of booth management, investigated and notified the illegal use of booth enterprises, handled 18 illegally used booths, and maintained the order of the Canton Fair. Seriously implement the deployment requirements of the Ministry of Commerce, Guangdong Province and Guangzhou City for security work, strengthen the linkage and cooperation according to the ideas of civil air defense, technical defense and physical defense, strictly implement various security measures, improve various emergency response plans, and build The comprehensive safety prevention and control system will ensure safety with stricter requirements, higher standards and more practical measures. The operation of the Canton Fair was safe and stable, and there were no incidents such as violent terrorist attacks, fires, food poisoning, major infectious diseases, traffic accidents, etc., which created a safe and peaceful environment for the vast number of Chinese and foreign businessmen to negotiate transactions.